The Switch360 Challenge 2017


The Switch360 journey has now finished for Natalie, Amanda, Kevin & Debbie.

Click here to read the final blog & watch the four participants' review videos.


What is Switch360?


In January, we asked Dubai residents to apply for Switch360. Out of the hundreds that applied, we narrowed it down to four people to take on our Switch360 challenge. From February 19th 2017, the participants took part in a 12-week program that saw them learn about their body and their mind, set performance goals, try new exercises and fitness activities, take part in relaxation and recovery exercises, learn about nutrition and make marginal gains, leading to a better, happier life.



Over the course of the 12-week challenge, the Switch360 participants had a dedicated Switch Coach - Phill Robson - who guided them through the process, supporting them with their Switch On & Switch Off activities. 

The Switch360 participants took part in five-six each week for the whole 12-weeks. This was a serious commitment, but with huge potential for seriously positive results.


Switch360 was documented online and on social media. We captured and shared content (video and photo) at every step of the journey, showcasing the successes and failures of the four participants along the way. 

To see all of the activities the participants go up to and their weekly reviews, head over to the SwitchDXB YouTube channel.

SwitchDXB Partners

A massive thank you to our incredible partners who made Switch360 happen! If you haven't tried one (or all) of them yet, click on the logos below to find out more.


Switch360 'Switch On' Partners

Switch360 'Switch Off' Partners